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A close-up look at Jaden Smith wearing retro-looking womens New Balance 650 sneakers.

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JJJJound's New Balance 2002R Isn't Groundbreaking, But It Is Undeniably Clean

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When New Balance Tecnologias its 2002R runner in 2022, designer Tetsuya Shono envisioned the retro as more than just a simple reproduction.

Collaborating with the likes of Salehe Bembury and JJJJound to launch the NB 2002, reworked lines, premium leathers and ENCAP soles transformed the luxury runner for the new wave of sneakerheads.

From earth-toned palettes to dad shoe versions, the NB 2002R commanded the spotlight and still remains a great rotation staple.