About the Author

Barbie, the iconic doll that has captured the hearts of millions around the world for over six decades, is not just a plaything but a fashion icon in her own right. With her impeccable style and ever-evolving wardrobe, she’s become synonymous with fashion and sophistication.

The movie, starring Margot Robbie and Ryan Gosling and directed by Greta Gerwig, opens in theaters starting on July 21, 2023. It’s going to be a pink summer!

In this blog post, we delve into the history of Barbie, explore her signature style, and take a peek into Ken’s fashion journey as well.

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A Brief History of Barbie Fashion

The doll toy made her debut in 1959, created by Ruth Handler, the co-founder of Mattel. From the beginning, Barbie was envisioned as a fashion-forward doll, reflecting the trends and styles of the time.

Over the years, Barbie and her companions have seen countless fashion transformations, mirroring the ever-changing fashion industry and becoming a trendsetter herself.

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Her wardrobe has been the envy of many young fashion enthusiasts, with countless outfits and accessories that can transform her into any character or style imaginable.

From glamorous evening gowns to casual denim jeans, her fashion range offers a plethora of options to suit every taste.

Barbie Fashionistas: Embracing Diversity and Inclusivity

In recent years, Mattel has made tremendous strides in expanding her fashion range to promote diversity and inclusivity. The introduction of the Fashionistas line celebrates different body types, skin tones, and hairstyles.

Fashionistas Barbie has become a symbol of empowering self-expression and embracing individuality through fashion.

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Barbie is known for her bold fashion choices and her ability to adapt to different trends. Whether she’s rocking the latest runway look or creating her own unique style, the icon has always encouraged young minds to embrace their creativity and develop their own sense of fashion.

From classic vintage looks to modern chic ensembles, Barbie has been a source of inspiration for countless fashion enthusiasts around the world.

Ken’s Fashion Journey

Let’s not forget about Ken, Barbie’s equally stylish companion. Ken has also evolved over time, showcasing his own fashion sense and keeping up with the latest trends.

From dapper suits for formal occasions to trendy casual outfits, Ken’s fashion choices complement hers, making them the ultimate power couple of the toy fashion world.

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Barbie’s influence on the fashion industry is undeniable. With her ever-changing and diverse wardrobe, she continues to inspire creativity and self-expression in children and adults alike.

So, let your inner fashionista shine and embrace the glamorous world of Barbie, where the possibilities are endless and style knows no limits.

Barbie Luxury Fashion

On JuzsportsShops, you’ll find nearly 15,000 pink items from the best luxury brands in the world. For Ken fans, there are almost 3,000 pieces of pink menswear. You’ll save up to 80% on current and past-season items when you shop now, on italist.

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About the Author

Alex English is the Head of Content Marketing at italist.com, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the JuzsportsShops team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing JuzsportsShops as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.

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starting on July 21, 2023